Fiat Los Angeles.
Design development. As Fiat’s USA reintroduction, this design was intended to set a strong branding message - a real sense of the Fiat story. A destination of full Fiat and Italian style immersion was created.
Design in association with Walid Saba, and the G.P. Johnson Co.
Several different design approaches were developed, each unique in it’s interpretation of the branding goals. Ultimately direct client design input lead to the final version.
